Wednesday, 28 June 2017

Benefit & MakeupPlus App launch Virtual Brow Try on!

Last week I brought you the news of the fantastic new feature on the MakeupPlus app and today Meitu;, the app’s owners have announced an exciting collaboration with Benefit cosmetics as an extension of their new try on service, now you can try on different brow styles!!

We all know that Benefit are the brow experts and I have actually lost track on how many brow products they have in their brow army now, and it can be a little daunting and confusing looking through the many different products and trying to figure out the best one for you, so how fab is it that you can now instantly try on different styles to see what suits you and then click to buy straight from your phone. With brow trends constantly changing, you can now test them out before really going for it and lord knows that we have all had an awful eyebrow disaster, back in the 90’s I went from having luscious thick eyebrow’s to severely over plucking to fit in with the super thing brow trend at the time which I now regret as I’m forced to fill in my sparse brows!

The Benefit brow experts believe that there are four key eyebrow shapes to flatter and frame the face; Natural, Feathered, Straight and Bold & Angler. By combining Meitu’s artificial intelligence based facial recognition with augmented reality technology, millions of MakeupPlus users can now realistically simulate Benefit’s key eyebrow shapes through their smartphone camera before committing to their favourite shape in real life. With just one tap, users can instantly click to buy Benefit brow products to achieve their desired look.  

Michelle Stoodley, Head of Digital Marketing at Benefit said “At Benefit we understand that while brows are a growing trend, there is still some nervousness around trying new styles. Our partnership with Meitu aims to take the fear out of brows, and allow our customers to try our new styles with ease.

The makeupPlus app is completely free and available for download on Android and the Apple app store 

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