Last week I brought you the news of the
fantastic new feature on the MakeupPlus app and today Meitu;, the app’s owners
have announced an exciting collaboration with Benefit cosmetics as an extension
of their new try on service, now you can try on different brow styles!!
We all know that Benefit are the brow experts
and I have actually lost track on how many brow products they have in their
brow army now, and it can be a little daunting and confusing looking through
the many different products and trying to figure out the best one for you, so
how fab is it that you can now instantly try on different styles to see what
suits you and then click to buy straight from your phone. With brow trends
constantly changing, you can now test them out before really going for it and
lord knows that we have all had an awful eyebrow disaster, back in the 90’s I went
from having luscious thick eyebrow’s to severely over plucking to fit in with
the super thing brow trend at the time which I now regret as I’m forced to fill
in my sparse brows!
The Benefit brow experts believe that there are
four key eyebrow shapes to flatter and frame the face; Natural, Feathered,
Straight and Bold & Angler. By combining Meitu’s artificial intelligence
based facial recognition with augmented reality technology, millions of
MakeupPlus users can now realistically simulate Benefit’s key eyebrow shapes
through their smartphone camera before committing to their favourite shape in
real life. With just one tap, users can instantly click to buy Benefit brow
products to achieve their desired look.
Michelle Stoodley, Head of Digital Marketing at
Benefit said “At Benefit we understand that while brows are a growing trend,
there is still some nervousness around trying new styles. Our partnership with
Meitu aims to take the fear out of brows, and allow our customers to try our
new styles with ease.
The makeupPlus app is completely free and available for download on Android and the Apple app store
https://itunes.apple.com/us/app/makeupplus-makeup-editor-effects-filters/id973337925?mt=8
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