The clever marketing ploy was to encourage others to try the copy cat look and make it seem more achievable to obtain Kim's style and beauty. Kanye is a smart cookie!
Paris tweeted that it was so much fun being a Kim Clone and they had a twitter exchange/love in earlier today ....
Pictured back in the day when Paris Hilton was at the height of fame and Kim K was just her assistant... oh how the tables have turned!
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