Think if the time you will save, trying on loads of different shades in store when you can do it all on your phone and buy at the click of a button.. Genius!
Makeupplus' COUNTER, by Meitu which launches today provides an opportunity to try on and shop lip products straight from any smartphone. By combining Meitu’s Artificial Intelligence-based facial recognition with Augmented Reality technology, millions of MakeupPlus users can realistically simulate the beauty counter lip colour try-on experience through their smartphone camera, without the mess or trip to the department store. The app’s leading technology accurately applies lip products to the user’s lips in real time, rendering unique finishes such as matte, cream, bitten, glossy, metallic and shimmer.
A pioneer in mobile beauty and selfie experiences since 2008, Meitu’s apps are used by more than 450 million monthly active users worldwide, generating more than 6 billion photos and videos each month. Its flagship augmented reality virtual try-on app, MakeupPlus, uses patented facial recognition and machine learning algorithms to map each user's unique facial features, offering the most precise and natural virtual makeup application for each user’s unique skin tone and facial structure. With the addition of COUNTER to MakeupPlus, the app has emerged as the leading digital ecosystem for beauty – encompassing virtual try-on, AR filters, content exploration, trend spotting, makeup tutorials and m-commerce.
And if you have never used the Makeupplus app before here's a little more about what else you can do on the app..
Discover Your Signature Look
Ever wondered what it’s like to get a makeover from the pros? With MakeupPlus’ TOUCH-UP you can customise your own signature look OR try on exclusive full-face makeup filters created by the hottest names in the beauty industry like Bretman Rock, NikkieTutorials, Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy and MORE!
Ultimate Beauty Guide
Watch exclusive video makeup tutorials by some of your favourite makeup artists and online beauty destinations, and learn to bring virtual looks to real life. Connect with the MakeupPlus community to share and discover tips, tricks and new products in order to improve your personal beauty and makeup routine.
More Hairstyles and Colours
Bring out your inner unicorn and go BOLD with the hottest hair dye trends of the moment such as “Cotton Candy,” “Sunset,” “Pink Tips” and more! Our expanded HAIR DYE tool lets you try on every colour of the rainbow so you can know exactly what you want before you head to the salon!
NEW! AR GLAM
Upgrade your selfie game with our suite of ultra glam augmented reality filters! From sexy cat to futuristic femme fatale, transform your selfies and make your social profiles stand out with AR GLAM.
Smooth and Retouch
To download MakeupPlus and explore lip products in COUNTER, please visit the App Store or Google Play.